At Hill Holliday, I worked with Santander Bank US for over a year, creating a little bit of everything, from organic social posts to conceptual campaigns. Most notably, the following projects:

For the last quarter of 2023, the bank wanted to focus on digital and encourage their clients to use their digital services and download their app. So we created new in-branch merchandise and ATM screens, which can now be seen in every branch in the US.

On social, we created all kinds of posts: celebratory, holiday posts, financial tips, cybersecurity, global outlook, small business spotlights.

Santander also has a partnership with the New York Times, so we created the assets for the 2023 campaign targeting Santander Private Client demographics.

Credits:
Client: Santander Bank US
Agency: Hill Holliday
AD: Tássia Valim
CW: Abby Hancharik
SVP GCD: Karen Hite
EVP GCD: Marc Hartzman