For the summer of 2023, Valvoline Motor Oil had a partnership with Gridlife, sponsoring the festival that combines motorsports and music.

At Hill Holliday, we were tasked with creating a variety of experience ideas bringing together some of the Valvoline drivers and influencers to make some noise at the event.

Credits:
Client: Valvoline Motor Oil
Agency: Hill Holliday
AD: Tássia Valim
CW: Abby Hancharik
EVP GCD AD: Kevin Daley
EVP GCD CW: Marc Hartzman