Lay's
Lay's
Lay’s wanted to get their Millenial consumers to love WHO they are as much as WHAT they sell. With #Saltynotsorry, Lay’s encourages people to be honest and have fun, no matter the situation, and introduces its new brand personality: modern, cool, fun, and “up with the times.”
Recognition:
Graphis New Talent Annual 2021
Honorable Mention
Film / Video Advertising | Interactive
AAF Miami – American Advertising
Awards 2021
Silver
Integrated Advertising Campaign | Consumer
New York Festivals 2020
Shortlisted
Student: Medium: Branded Content/Entertainment
VEGA Digital Awards 2020
Centauri (Gold)
Video/Online Video
MUSE Creative Awards 2020
Gold
Student Submission
Articles & Publications:
Credits:
AD: Tássia Valim
CW: Skylar Braswell and Luvkumar Khemlani
Lay's
Lay’s wanted to get their Millenial consumers to love WHO they are as much as WHAT they sell. With #Saltynotsorry, Lay’s encourages people to be honest and have fun, no matter the situation, and introduces its new brand personality: modern, cool, fun, and “up with the times.”
Recognition:
Graphis New Talent Annual 2021
Honorable Mention
Film / Video Advertising | Interactive
AAF Miami – American Advertising Awards 2021
Silver
Integrated Advertising Campaign | Consumer
New York Festivals 2020
Shortlisted
Student: Medium: Branded Content/Entertainment
VEGA Digital Awards 2020
Centauri (Gold)
Video/Online Video
MUSE Creative Awards 2020
Gold
Student Submission
Articles & Publications:
Credits:
AD: Tássia Valim
CW: Skylar Braswell and Luvkumar Khemlani
