At Hill Holliday, I created all of Capella University’s social media posts for almost two and a half years: regular static posts, animations, illustrations, interactive stories, and hand-filmed videos.

I also created the visual direction and most of the social assets for their 2023 digital campaign, “Difference 2.0: Imagine your future differently with Capella University”. Through this campaign, we wanted to inspire people to explore the potential within themselves, by furthering their education through Capella University. With their FlexPath learning format, students can pursue their degree on their own terms, allowing them to see the possibilities that surround them and, ultimately, to start imagining their future differently.

Credits:
Client: Capella University
Agency: Hill Holliday
AD: Tássia Valim
CW: Abby Hancharik, Matt Scherber
VP CD: Lauren McGrath, Alex Smullian
EVP GCD: Kevin Daley