Red Bull

At Hill Holliday, I was tasked with designing the meeting room experience for a Red Bull media pitch with a one week turnaround. We wanted something simple and visually impactful that would help the client connect with the pitch. I chose to use a combination of generative AI and traditional techniques to show the concept of “Powering up and powering through with Red Bull” across our five target demographics (fitness fanatics, gaming buffs, focused fiends (studying), working warriors, and party-hardys).

So I created two banners showing illustrations of our target powering up and powering through. They were affixed to the two available walls in the meeting room.

The Red Bull team liked the banners so much that they asked us to send them a copy to hang in their headquarters in California.

Credits:
Client: Red Bull
Agency: Hill Holliday
AD: Tássia Valim
Studio Director: Sean Westgate