A copy-led campaign for Yula’s key markets in Europe speaking to the young generation and conveying the brand’s premium nature: 100% natural energy.

Most energy drinks urge us to rely on their burst of power to keep going, but the unnatural sugar rush doesn’t often take you far. In this marathon we call life, Yula’s 100% plant-powered energy gives you the spirit to keep moving, not just the rush.

So the idea is to show how how far Yula’s energizing spirit keeps you moving through ads that keep going. We’d take over “never-ending” areas around cities in Europe, such as subway hallways and escalators, with OOH posters that go far with you.

Recognition:

Credits:
AD: Tássia Valim
CW: Julia Garicochea and Luvkumar Khemlani