Earth is losing its color. Forests are being burned down to ashes, air pollution is turning skies into gray smog, and water pollution has been wiping out life in coral reefs. The warnings have not been enough, there is a lack of action on an individual level.

It’s mandatory to spread the intensity of this realization to a large population and convince them to take immediate action. So we set out to target people where a lot of their time is consumed – their digital space.

Influential brands partnered with Connect4Climate will remove the color from their mobile apps’ icons and challenge their users by taking small sustainable actions to bring back our beloved colors digitally and in reality.