#EarthMode

Connect4Climate is a global partnership program of the World Bank Group that leverages the power of the creative industries to encourage behavior change, accelerating the transition to a sustainable world. Our challenge was to create a campaign to show young people that each individual sustainable action can make a meaningful change.

#SaltyNotSorry

Lay’s wanted to create a culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction.

Take it Further

Yula is a energy drink brand that wanted a copy-led campaign for their key markets, Belgium and Spain, (in English) that spoke to 18-28 year olds and conveyed the premium nature of the brand: 100% natural energy.

Back to School
With Pepsi

Pepsi developed an app to attract younger audiences (high school and college students), and wanted to release it with a back to school promotion.

So they needed a motion graphics video that would resonate with that audience and explain the dynamics of the promotion in a fun way.

Romeo and Juliet book cover

The challenge was to redesign the ‘Romeo & Juliet’ book cover using typography only. I designed a layout where a dagger (one of the most iconic symbols of the story) with a blood drop is formed by the negative space left by the words.

R9 Participações

Former soccer player Ronaldo “The Phenomenon” has a holding company called R9 Participações. I created the logo of the company.

Client: R9 Participações
Branding

Kérastase

Kérastase Paris is a luxury brand of the L’Oréal group of the hair treatment industry.

I created more than twenty animations of product brochures. They were sent via email to clients and partners to inform them about each Kérastase product, and also to encourage them to visit the brand’s partner beauty salons.

Client: L’Oréal Brasil
Web Design // Video

Garnier

Available in more than 65 countries and launched in Europe more than 100 years ago, Garnier is the second brand of L’Oréal Group. In Brazil, Garnier is present in the market of coloring, hair treatment, deodorants, and body care.

I’ve worked with 2 of their products (Bí-O and Nutrisse) and also did some institutional materials for them. For TV campaigns, there were also hot sites with the new videos.

Client: L’Oréal Brasil
Web Design // Web Development