Connect4Climate is a global partnership program of the World Bank Group that leverages the power of the creative industries to encourage behavior change, accelerating the transition to a sustainable world. Our challenge was to create a campaign to show young people that each individual sustainable action can make a meaningful change.
Lay’s wanted to create a culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction.
Take it Further
Yula is a energy drink brand that wanted a copy-led campaign for their key markets, Belgium and Spain, (in English) that spoke to 18-28 year olds and conveyed the premium nature of the brand: 100% natural energy.
Back to School
Pepsi developed an app to attract younger audiences (high school and college students), and wanted to release it with a back to school promotion.
So they needed a motion graphics video that would resonate with that audience and explain the dynamics of the promotion in a fun way.
Romeo and Juliet book cover
The challenge was to redesign the ‘Romeo & Juliet’ book cover using typography only. I designed a layout where a dagger (one of the most iconic symbols of the story) with a blood drop is formed by the negative space left by the words.